As part of a school assignment at Noroff, we got to work with Anthon Berg and design some gift boxes for them. One of these was meant to be an iconic box for the usual target group (60+) designed according to their style guide. With the other box, we had more creative freedom, and the client wanted us to create a box that would appeal to a new and younger target group: the memory makers.

I focused heavily on Anthon Berg’s history and aimed to evoke emotions in the consumer. I developed a marketing strategy where customers could order a personalized box with their own photos in the bottom of the box.